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Total Lubrifiants & Kia Motors Corporation enters five-year international cooperation agreement


Kia Motors Corporation and Total Lubrifiants, entered into a five-year international cooperation agreement at a signing ceremony held on March 22, 2011 at Kia Motors Corporation global headquarters in Seoul, Korea. The relationship between Total and Kia began far back, and was further strengthened during the 2011 Asia & Pacific Service Conference in Bali, Indonesia which was held on 10 and 11 March.

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Under the terms of the agreement, Total Lubrifiants will be Kia Motors Corporation’s recommended partner for the sale of lubricants across all Kia’s after sales service networks in participating countries. The networks will receive access to high performance Total Quartz automotive lubricants as well as all marketing expertise of Total Lubrifiants through which Kia will be able to further improve its customer loyalty. Also, Total Quartz Lubricants will be clearly and strongly recommended in the owner’s manual of Kia vehicles and a related sticker will be placed in the engine compartment.

As part of the continual effort to strengthen the presence of both companies in the global marketplace, a graphic charter has been validated. It is now permissible for both sides to use the logos of both companies in unison on marketing or communication materials. Further marketing cooperation, including co-branded advertising campaigns will be launched.


Also noteworthy in this collaboration is the perfect match of core values between Kia Motors Corporation and Total Lubrifiants. The 2 corporations attribute similar levels of importance to performance, innovation and reliability. Total and Kia Motors also share the same business philosophy of providing first-class after-sales services, giving “Family-like care”.

Kia has had an impressive run in the recent years, bagging a multitude of awards in design, safety and innovation. In addition, Kia’s global sales doubled to an applaudable 2.1 million in 6 years, despite the recession in the automotive industry amidst the global financial crisis. Coupling Kia’s remarkable performance with Total Lubrifiant’s technical expertise and our compatible business philosophy, it is a sure-fire recipe for substantial sustainable growth.